CLOROX
Time to kill your family…
Print Advertising
what is . . .
Clorox is a cleaning product brand, providing household's effective and convenient cleaning products. The brand provides a variety of cleaning products, including foams, wiper and bleach.
Brief
In Hong Kong, Clorox would love to introduce a new product, cleaning wipe, to the market. The task is to bring awareness and persuade people purchasing the good through print advertising.
Idea
Get the smaller age group of housewives and families
To purchase the product and raise brand awareness
By telling them the message, "the germ is having the family day in your house". The message is shown by using hand-crafted clay characters, in cute and humour way.
