Netvigator

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What could be worse than _____

TV Commercial

what is . . .

Netvigator (網上行) is a well-known internet service provider, based in Hong Kong. The brand is under the Hong Kong Telecom (HKT), also called PCCW after 2000s. It receives good reputation on internet service, by providing stable and speedy service.

Brief

“打機神線” is the title of the product, which means “the god tool of game player ” in English. The target audience of the service is the group of elite online gamer. It emphasizes how fast and stable the network service is, and how it relates to the target group. A series of TV commercial is the requirement of this task.

Idea

Get the young generation of elite online gamers

To bring awareness and pewrsuade the target group’s purchase

By emphasising the problem of “ What could be worse than _____” in a funny and humorous way. The key message of the videos strengthens the message of what could be worse than playing online game without a stable connection.