PULPAGE
CONSTRUCT YOUR ___________
Print Advertising
What is …
Pulpage is a new-born tissue brand in Hong Kong. The company produces bamboo-made tissue, which is softer and more natural. Promoting the message of organic and environmental-friendly is always the goal of the brand.
Idea
Get 16-24 years old teenagers
To bring awareness to the brand
By using macro photography to tell the message ,“Pulpage helps you to construct health, business, and family.” in a playful way.
Brief
Create a series of Print Advertising to capture the young generation’s interest and bring brand awareness.
