VITASOY
Complicated Choices 複式決擇
Writing a story about a brand…
WHAT IS . . .
Vita is a HongKong-based beverage company, founded in 1940. The most signature drink named Vitasoy , which is organic soy-milk. From the 80s until now, the product places an irreplaceable position through advertising. Vitasoy can be considered as collective memory, representing Hong Kong's spirit.
Brief
Write a story about Vitasoy ,without any restriction. At the same time, sharing a kind of feeling is the goal of the task.
Idea
When I am generating an idea about the story, I think choosing Vitasoy is a direct pure response without any consideration. "Follow your heart" become the idea of the whole task. Doing something simple and direct should be appreciated.
Choosing Vitasoy is just a response of following your heart.
English Translation
Troubles come to find you since morning.
A second, alarm finds you. Will you watch the time and tell yourself to sleep five more minutes? You will, but give up the time for grooming.
A second of lunch, colleagues find you. Will you tell yourself to go to the restaurant with them, even you think their food is disgusting? You will, but you can finish the plate.
A second of dating, your partner finds you. Will you tell yourself to go to the place which she wants? You will, but you leave the mall after a walk-around.
A second for supper, will you tell yourself “once you eat, you will be disliked? You will be fat? etc.” No! You will just follow your heart to eat.